Rock and Roll Legacy
Rock ‘n’ roll has created the world and no brand has shaped rock ‘n’ roll more than Marshall. Like all supreme forms of life, rock ‘n’ roll and Marshall rests on top of creation not as a result of conscious calculation but has gained their symbiotic power by trusting instincts, being unpredictable and keeping both ears open.
Marshall was spawned in the early 1960s by Jim Marshall who, by request from young guitarists Pete Townshend and Richie Blackmore, started selling guitar equipment in his drum store.
Jim soon begun building his own amplifiers and thanks to his unprejudiced mind combined with certain twists of electrical fate the Marshall amplifiers were blessed with a sound much heavier than anything heard before. The Marshall sound was born and the tone for the future of rock ‘n’ roll had been set.
The revolutionary Marshall amplifiers were soon picked up by the era’s most progressive rock ‘n’ roll rebels. The Who, Jimi Hendrix and Eric Clapton were some of the legends to be who felt that they could use the Marshall sound to change popular music into something completely new. Marshall’s keen ear to the demands of these artists together with unforeseen changes in production and materials kept the Marshall sound evolving, entangled as one with that of rock ‘n’ roll.
Rock ‘n’ roll has changed a lot since these days but its soul remains the same. With Marshall it is now time for Marshall and rock ‘n’ roll to introduce yet another bold push into the unknown.