nura is a passionate group of music loving scientists, engineers, and creatives. Based in Melbourne, Australia nura was founded in 2016 with the ground-breaking idea of using the otoacoustic emission to create headphones that automatically learn and adapt to your unique hearing. This idea led to the invention of the nuraphone which looks, feels and works in a radically different way to conventional headphones. In July 2016, nura crowdfunded the nuraphone — raising USD$1.8M, the largest in Australian Kickstarter history. In March 2017, nura raised a further $5M Seed Round led by Blackbird Ventures, SOS Ventures and Qulagro VC.  Nuraphone is acclaimed by media and musicians all over the world and earn the recognition as winner of CES Best of Innovation Award, Red Dot's Best of the Best Award and Good Design Award 2018. 

The co-founder:
Dragan Petrović , Co-founder & CEO , followed up his PhD in Electrical Engineering from UC Berkeley with a 10-year industry career in Product Management and Business Development where he was responsible for shipping millions of product units into the market.
Luke Campbell , Co-founder & CTO) ,  is an MD who has spent his career studying hearing – from performing ear surgery to a PhD in hearing science. He's also an expert in firmware and app development.

How nuraphone personalised your favourite music
The nuraphone plays a range of tones into the ear, and then measures a very faint sound that your ear generates in response to these tones called the Otoacoustic Emission (OAE). This tiny signal originates in the cochlea and vibrates the ear drum, turning it into a speaker and playing sound back out of your ear. Yes our ears make sound! This sound is about 10,000 times smaller than the sound that went in.  Encoded in the returning sound wave is information about how well you heard the sound that went in. The nuraphone uses an extremely sensitive microphone to detect this returning sound wave, and a self learning engine built into the nuraphone to create your profile. No buttons or knobs. It all happens automatically and in about 60 seconds. It is a little bit magic.
Once the nuraphone has created your hearing profile it sonically moulds your music so that it matches your hearing system and delivers all the detail of the music you love. Once personalised you can listen to your favorite music in stunning detail from your favorite player.